Opinion Resources

Multiple Choice (Allow One)
The following are examples of question types where the respondent is required to select only one response from a pre-determined list.

1. How would you rate the service you received during your last visit to XYZ Corporation?

Excellent
Good
Fair
Poor


2. Using a scale of 1 to 10, where 10 means excellent and 1 means poor, what rating would you give the service you received during your last visit to XYZ Corporation?

Poor     Excellent
1 2 3 4 5 6 7 8 9 10


3. What flavor of ice cream have you eaten the most in the past 60 days?

Vanilla
Chocolate
Strawberry
Rocky Road
Tutti Fruity
Butter Pecan
Licorice VooDoo
Chocolate Chip
Mint Chocolate Chip
Grasshopper
Coffee / Mocha
Neapolitan
Other (please specify)
None of the Above


4. Has anybody else in your household purchased ice cream in the past 60 days?

Yes
No
Don't Know


5. In which of the following states do you reside?

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